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Bringing digital innovations to life
Our Digital Unit
The possibilities and opportunities offered by digitization are the focus and an integral part of our corporate strategy. The aim of ECE Digital Unit is to develop innovative digital projects in and around our real estate projects and shopping centers. Together with IT Department, the team also works on the gradual digitalization of business processes at the interfaces between ECE and our retail partners and investors and evaluates ECE data in order to draw commercially-relevant conclusions that can have an impact on our business.
Projects with charisma
SEARCH ONLINE, BUY OFFLINE – DIGITAL MALL
By using Digital Mall, an online product search tool developed by us, products from our retail partners in the shopping centers can be found online for the first time.
Learn more The bridge between online and offline – Connected Commerce
Together with the online retailer OTTO, we are creating a new and unique cross-channel link between stationary and online trade.
Learn more The power of start-ups for smart real estate
As part of a “Smart Buildings Challenge” carried out jointly with the Bosch technology group and its partners Microsoft, TÜV Süd and Deka Immobilien, we are implementing four innovative solutions for smart buildings with selected tech start-ups. In autumn 2020 the winning start-ups are putting their concepts to the test in a shopping center operated by us – Ettlinger Tor in Karlsruhe.
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Everything at a glance
Numbers at a glance – and in an attractive and comprehensible design. This is exactly what the digital "Center360" offers. Whether sales figures, rental payments or visitor frequency – thanks to the digital representation of the centers in 3D with integrated visualization of all important data, no one will have to struggle through confusing evaluations and tables in the future.
New ways to communicate with tenants
Hardly anything is more important than fast and uncomplicated communication between tenants and Center Management. The coronavirus crisis has once again clearly demonstrated this. In response, we offer a digital tenant portal as an app to connect both sides better than ever before. The initial results of the pilot study are showing how successful it has been: 90% of the stores in the center are registered with the app – and 70% are already actively using it.
Anticipate market developments
How is the property market developing? And how are the sales figures of retailers developing? We want to gain insights into the future and use our excellent database, decades of experience and a wide range of models to predict market developments and trends and to produce annual forecasts.
Communicating with our customers, both online and offline
Positive customer experiences are at the center of our work. We are constantly optimizing our position here too. Today, social media have brought 19 million people into contact with our shopping centers. In the future, an automated chatbot system for all digital channels in our centers will provide better customer service and improved feedback opportunities; a new customer loyalty program is being prepared that will improve the shopping experience of our visitors.
Staying on point and identifying potential
Technological leaps push development forward, but also require constant evaluation. It can all quickly become confusing. Our Digital Unit remains cool and collected and keeps an eye on the market, new technologies, innovative start-ups and technology service providers. Together with the specialist departments, it strategically advances innovative digital projects, but also knows which bandwagon is better not to jump onto. It reacts quickly and flexibly to new ideas – from the initial pilot phase to the development of new, digital business models.
Interested?
Do you have questions about our Digital Unit?
We will be happy to advise you and give you more information.
A variety of possibilities
