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Networked shopping worlds

Stocksquare – The bridge between online and offline

Together with the online retailer OTTO, we are creating a new and unique cross-channel link between stationary and online trade. Retailers and branded companies with shops in our centers can now integrate their local product ranges online at and other platforms such as The aim of this innovative, holistic concept is to strengthen brick-and-mortar retail businesses through additional reach, while simultaneously expanding OTTO's online offering to include product ranges from the centers.

Gemeinsam stark, ECE und OTTO

Strong together

We have established  a joint venture with OTTO to network our online and offline businesses:
Stocksquare, which is based in Hamburg, links ECE's shopping centers with the platform – creating a cooperative enterprise between e-commerce and traditional retail that is unique in this size in Europe and even the world. To the website of Stocksquare >

Successful cooperation with Google

Since autumn 2020, we have also been counting on a strategic partnership with Google, for which Stocksquare as a data platform is the prerequisite. As a connecting element, it enables stationary retailers to display their locally available products in Google searches. For example, retailers already connected to ECE's "Digital Mall" (LINK on page) can also use the "See what's in Store" feature to display their locally available ranges in Google searches. By entering a store name in conjunction with a location on the store's Google page, customers can see whether a product they are looking for is available in the store and view the complete product range, including price and availability information and the store's opening hours.

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Offene Plattform

Open platform

The new services will initially be available for the entire branch networks of retailers who operate shops in one of our approximately 90 centers in Germany. This means that branches are connected both inside and outside the ECE shopping centers. Furthermore, the concept of Connected Commerce is also capable of connecting to other online platforms. In technical terms, the concept of Connected Commerce ties in with our existing “Digital Mall” technology, which enables customers to check the availability of goods on the centers' websites.


Please feel free to contact the Stocksquare team.

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