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A family business with its finger on the pulse


Since its founding by mail-order pioneer Werner Otto in 1965, ECE has remained fully owned by the Otto family to this day. As an owner-operated family company, we are able to conduct the business independently, autonomously, and with a long-term approach – a key element of our continued business success and long-term customer relationships.

Alexander Otto

Our CEO Alexander Otto

The company has been managed by Alexander Otto, the son of the founder, since the year 2000. As co-owner and head of the company, he brings his personal perspective as a long-term investor and customer-driven service provider to the company, day in and day out – and does so in an authentic and accessible way, directly interacting with partners, retailers, investors, and employees at ECE headquarters in northern Hamburg.


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Appreciative corporate culture

Challenging assignments, mutual respect and appreciation, genuine teamwork, and deep dedication – that’s what working with us is all about. Our values form the basis of our corporate culture.
We interact on a first-name basis, communicate with each other as equals, know what our customers want, and are always searching for new solutions and innovative ways to achieve lasting success. We work in a flexible and connected manner and promote an independent and results-driven approach as well as collaboration across teams and departments.

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„Unser Sportplatz“, eigenes Fitness-Studio am Campus

A healthy work–life balance

As a family-owned company, it’s extremely important to us that our employees can strike a healthy balance between their careers and the various phases of their lives and their individual interests. Perks such as flexible work schedules and mobile work arrangements, a childcare allowance, our in-house gym, and a partnership with pme Familienservice, which offers consultancy and placement services for childcare and for relatives in need of care, are just a few of the ways we help our employees balance their working and private lives. 

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Perks and company activities

We offer our employees attractive perks and numerous benefits. But in addition to their work, we also want our employees to relax and enjoy themselves, too. Whether at a summer festival, a Christmas party, or a live open-air screening of a major sporting event with the team and their whole family, there are plenty of opportunities for coworkers to get together in a relaxed atmosphere.

Child-friendly private office

Even the best plan sometimes fails to prevent childcare from being canceled at short notice. For cases like these, parents who work at our headquarters in Hamburg have had the ability to bring their children to the office in emergencies since 2012. The child-friendly private office has a workstation with a PC and, of course, a colorful play area for the child.

Benefits, Eltern Kind Büro

Summer camp

Things can get a little louder on ECE’s campus during summer break, when some of our conference rooms are transformed into oases for the children of ECE employees. Here, children ages 6 to 12 can enjoy a wide variety of activities throughout the day while under full supervision. The program is organized within the scope of our “Career and Family” project in cooperation with our partner pme Familienservice. It’s the perfect cure for summer boredom. 

Kinderferienprogramm, Familienunternehmen

Summer festival

Around 1,000 ECE employees celebrate our traditional ECE summer festival every year on the company’s campus in Hamburg. After welcoming remarks by our CEO Alexander Otto, a different surprise awaits the participants at each summer festival – sometimes a surprise visit by the soccer stars from the Hamburg soccer club HSV and sometimes a performance by the ECE choir kicks off the more informal part of the evening, which usually does not end until the early morning hours.

Girls’ and Boys’ Day

Every year on the nationwide Future Day for Girls and Boys, we also open our doors to the next generation. Numerous young people – all of whom can look forward to an exciting range of activities – then stream onto our campus to explore the various areas and departments.

Girls and Boys Day

Open-air screening of soccer matches with the family

The ECE team has a long tradition of rooting for Germany’s national soccer team during World Cup and UEFA Championship games. And to make sure that no one has to shed tears of joy or sadness alone with their coworkers, employees’ entire families are of course invited to cheer along as well.

Jobrad bike program

Healthy employees and a healthy environment are extremely important to us – that’s why, in cooperation with Jobrad, we offer employees company bicycles and electric bikes. In this program, ECE leases Jobrad bikes for its employees and lets them use them whenever they want – to commute to work, during their time off, while on vacation, or to exercise. The payments are automatically deducted from their salary in the form of monthly installments and, thanks to a tax benefit, result in savings of up to 40% compared to purchasing the bike on their own.

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